Article: Linking Point-of-Sale Stores to Competitions

As part of its ongoing expansion in delivering innovative and impactful marketing solutions, eCopon launches a new service that adds to its rich portfolio of creative offerings introduced over the past year.  This service aims to empower brands to reach a sider customer base and achieve measurable results supported by accurate statistical data.

Commercial Competitions via POS Integration

The new service introduced by the eCopon platform enables the organization of fully integrated commercial competitions that directly connect Point-of-Sale (POS) transactions with the competition system.

This strategy is designed specifically for physical retail stores, making it an ideal option for shop owners and product distributors seeking practical and effective promotional methods in the local market.

How Does the Service Work?

For the client:

·      Create a commercial competition.

·      Select the competition type (competition via POS).

·      Launch it through the eCopon app or a QR code link.

How customers participate:

·      Choose the competition from the eCopon app.

·      Receive a free competition coupon to participate.

·      To increase the chance of winning, visit the nearest store and scan the coupon at the cashier.

This mechanism ensures:

·      Increased daily sales of participating products.

·      Higher customer traffic inside the store.

·      Motivating consumers to make repeat purchases.

·      Creating an interactive and engaging shopping experience.

Why Is This Service Different?

·      It is based on direct technical integration between POS systems and competition platform.

·      Ensures transparency and accuracy in recording entries.

·      Delivers a motivating marketing experience from the moment of purchase to the moment of winning.

·      Easy to implement, requiring no major system changes for stores.

·      No need for QR stickers on products or modifications in the production line.

·      Provides detailed analytics for all operations; including number of products sold, point-of-sale, employee name, customer data, purchase frequency, and other valuable insights for outstanding market research.

Who Is It For?

This strategy is ideal for:

·      Brands aiming to boost sales of a specific product.

·      Stores seeking to increase sales during specific seasons or promotional periods.

·      Suppliers and distributors.

·      Products where inserting a code inside the packaging is not feasible.

eCopon: Your Partner in Smart Marketing Solutions

Since its inception, eCopon has continued to provide advanced marketing tools centered on incentives, rewards, and interactive customer experiences, positioning itself as an effective partner in growing your business and achieving your commercial goals.