Jeddah Summer Shopping Festival 2026
Launches – Driving Commerce, Tourism and Visitor Engagement
As part of Jeddah Season – “Jeddah All Year Round,” the Jeddah Summer Shopping Festival 2026 has officially launched in Jeddah, under the direct organization and supervision of the Tourism and Culture Council at the Jeddah Chamber, with broad participation from shopping malls, retail outlets, restaurants and hotels.
The festival is supported by eCopon as the Technology Partner and Salla Entertainment as the Entertainment Partner, creating an integrated ecosystem that brings together commerce, technology and entertainment.
More than a seasonal shopping campaign, the festival is designed to stimulate commercial and tourism activity, encourage consumer spending, attract visitors, support participating businesses and contribute to broader economic activity across the city.
Through an integrated combination of shopping, entertainment, promotional offers, discounts, competitions, prize draws and rewards, the festival aims to create a compelling visitor experience while generating tangible commercial value for participating businesses.
An Integrated Shopping, Entertainment and Rewards Experience
The Jeddah Summer Shopping Festival 2026 is supported by several of Jeddah’s leading shopping destinations, including:
Red Sea Mall, Souq 7, Al Jamiah Plaza – Kinan, The Village Mall, Jeddah Park, Mall of Arabia and U Walk Jeddah.
These destinations play a central role in the festival’s success by hosting activities, attracting visitors and driving commercial traffic, while their participating retailers and brands provide special offers, discounts and promotional campaigns throughout the festival period.
Beyond serving as shopping destinations, the participating malls become key engagement platforms for festival activities, competitions and prize draws.
This integrated approach is designed to increase footfall, strengthen shopper engagement, stimulate sales and reinforce Jeddah’s position as a leading destination for shopping, tourism and entertainment.
eCopon – Technology Partner of Jeddah Summer Shopping Festival 2026
As the festival’s Technology Partner, eCopon provided the digital solutions supporting the ecosystem of competitions, prize draws and promotional offers.
Through competition QR codes deployed across participating malls and retail outlets, the technology enables stronger digital interaction between shoppers and participating businesses, creating a more accessible and connected customer journey.
For participating businesses, these digital capabilities also provide an additional marketing advantage by expanding customer reach, increasing engagement with promotional offers and strengthening their visibility throughout the festival.
Technology therefore becomes more than an operational enabler-it serves as a bridge connecting physical retail traffic with digital consumer engagement.
Salla Entertainment – Enriching the Visitor Experience
As the festival’s Entertainment Partner, Salla Entertainment contributes to creating a richer and more engaging visitor experience through entertainment activities and experiences that complement the festival’s commercial offering.
The integration of shopping and entertainment is designed to increase the attractiveness of participating destinations, draw families and individuals, and encourage greater engagement across participating malls and businesses.
By combining commercial activation with entertainment, the festival creates a more comprehensive visitor proposition—one that extends beyond the traditional shopping experience.
From Shopping Activity to Broader Economic Impact
The Jeddah Summer Shopping Festival 2026 is not limited to discounts, promotions and prizes.
Its wider objective is to generate economic impact by stimulating visitor movement, encouraging consumer spending and supporting participating businesses.
The model creates an interconnected commercial cycle:
Attract visitors through offers, discounts and entertainment → encourage shopping and participation → increase traffic across stores, restaurants, hotels and participating businesses → stimulate sales and consumer spending.
Through this approach, the festival evolves from a seasonal promotional event into a broader commercial and marketing platform capable of supporting sales activity, increasing brand exposure and strengthening interaction between businesses and consumers.
Jeddah - A Destination for Shopping, Tourism and Entertainment
The Jeddah Summer Shopping Festival 2026 further strengthens Jeddah’s position as a leading destination for retail, tourism, entertainment and major events.
With discounts of up to 60%, commercial promotions, entertainment activities, car prize draws and valuable rewards, the festival creates a comprehensive proposition designed to attract shoppers and visitors from across the Kingdom and beyond.
The festival’s combination of tourism, entertainment and commercial activity also aligns with the ambitions of Saudi Vision 2030 and the direction led by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, toward strengthening the Kingdom’s position as a global tourism and entertainment destination.
It also contributes to broader national priorities around stimulating economic sectors, empowering the private sector and SMEs, enhancing quality of life, and increasing the attractiveness of Saudi cities to visitors and investors.
10-30 August 2026 | Jeddah
Running from 10 to 30 August 2026, the Jeddah Summer Shopping Festival aims to attract visitors and shoppers, support participating businesses, stimulate consumer spending and drive sales across Jeddah.
Ultimately, the festival represents more than a summer shopping experience.
It is an integrated platform connecting retail, tourism, technology and entertainment-creating commercial momentum, enhancing the visitor experience and contributing to Jeddah’s continued development as one of the Kingdom’s leading tourism and commercial destinations.
20-08-2026
