The Importance of Promotional Campaigns and Commercial Contests for the Saudi Market

The Saudi market is experiencing sustained growth in various economic sectors, including commercial and industrial. In the midst of intense competition among stores and companies, adopting a promotional strategy, such as organizing promotional offers, discounts, and commercial contests, becomes essential and urgent to enhance economic interaction, stimulate consumers, and ensure the continuity of economic growth.

Promotional campaigns and commercial contests play a vital role in increasing interest, attracting customers to these stores, and motivating them to make more purchases. This leads to an increase in sales volume and, consequently, an increase in the Saudi gross domestic product. Additionally, these campaigns contribute to fostering customer loyalty, making them feel a strong connection to stores that offer attractive deals, thereby increasing the likelihood of repeat shopping.

Moreover, these campaigns contribute to encouraging companies to introduce new products or diversify their product range, enhancing brand fame and promotion. This, in turn, contributes to the market dynamics and stimulates business activity, maximizing the benefits for these stores and businesses.